Thebutler difference
How we market and sell homes in Woodinville, Redmond and across the Eastside
Butler & Butler ranked #1 in Woodinville and #24 in Washington (RealTrends Verified 2026). Our marketing starts the week you sign and continues until your home is sold.
Butler & Butler has helped buyers and sellers in Woodinville, Redmond, Kirkland, Bellevue and the surrounding Wine Country communities since 1985. Bret, Lisa, Sunny and Greg bring over 100 years of combined experience in real estate, sales and marketing. When you hire us you get our entire team: four Founding Brokers, our broker Matt Clark and our Director of Operations Roberta Weresh.
- 41 Yearsof experience
- 100+years of combined experience
- $1.5B+sold
- 1,600+homes sold
Bret ranks in the top 1% of real estate agents nationwide.
A three-phase plan designed to build interest, reach qualified buyers and keep you informed every step of the way.
Phase 1
Coming Soon
Build awareness before your home goes live.
- Professional photography and aerials
- 3D tour and floor plan
- Custom trifold brochure and postcard with trackable QR codes
- Your own property website with a short web address
- Compass Coming Soon ad
- Agent email flyer to our broker list
Phase 2
Active
Expand exposure and track results.
- Cinematic Instagram Reel
- Just Listed agent flyer
- Property website update with interior photos and full details
- Weekly marketing report
Phase 3
Just Sold
Share the success of your sale.
- Just Sold postcard to the surrounding neighborhood
- Just Sold Reel and social post
- Compass Just Sold ad
- Property page updated to Sold
Preparing Your Home
Every home is different. We create a marketing theme around your property and carry it through everything, from the first photo to the final postcard.
We prepare a CMA based on recent nearby sales and review it with you before listing. We position your home with an aggressive market price strategy backed by experience and reputation, then we defend that price.
We help you decide which repairs, paint, landscaping and staging are worth doing and which are not. We recommend a pre-inspection and repair plan before listing to reduce surprises later. Compass Concierge can front the cost of approved improvements, with nothing due until closing. Program terms apply.
A staged home shows better than competing homes and sells faster. We guide the staging plan for your property and give you access to high end stagers and designers.
Buyers decide from the photos whether to see a home in person. Every home we list gets day and twilight photography, aerials, a Zillow 3D tour and a floor plan before it goes live. The same images then go everywhere your home appears.
For Sale yard arms and directional signs positioned for the best street exposure.
Launching Your Home
Your home gets a dedicated page on ButlerRealEstate.com with photos, Reel, floor plan, 3D tour and our contact information. Every property page gets a short web address that we use on every print piece, Reel caption and email.
Every listing gets a trifold brochure, flyer and postcard built on our Butler & Butler templates. Each piece carries a trackable QR code that links to your property website, so we can report how many people scan it.
Small signs placed throughout the home to highlight special features.
A Private Exclusive lets us test your price with 340,000 agents across the Compass network before your home goes public. Compass Coming Soon builds interest on Compass.com and Redfin.com before your home goes active, without adding days on market or a price drop history.
Coming Soon and Just Listed flyers go directly to local brokers. We also personally contact agents and buyers we know are looking for homes in your area.
We turn your home’s photos into a vertical video with simple room titles and Butler & Butler branding. We share it on Instagram, Facebook and our website and pay to boost it with targeted ads so more local buyers see it.
Selling Your Home
Your home goes live in the NWMLS with complete photos, video and tour. It is also distributed to Zillow, Redfin, Realtor.com, Compass.com and many more. Compass luxury listings appear on platforms in more than 60 countries and are shared with luxury agents in 22 countries.
Most agents focus on online marketing. We also use direct mail. We mail to your immediate neighborhood because neighbors sell neighbors, and we target the neighborhoods where your likely buyers live now. A Just Listed postcard goes out when your home becomes active and a Just Sold postcard follows after closing.
Butler & Butler is a featured Luxury Specialist with Luxury Home Magazine Seattle. Our luxury listings appear on our dedicated pages in print and online.
Every week we share Reel views, Compass ad results, property page visits, QR scans, showings and buyer feedback. We send automated surveys to every agent who shows your home and review the results with you.
Our reputation as unflinching negotiators has been built one sale at a time. Bret leads the negotiation on your sale, from the first offer through closing. We review every offer carefully, negotiate firmly without creating unnecessary conflict and treat inspection as the point where we sell the home a second time. Then we stay on top of escrow, title and the buyer’s lender to keep your closing on schedule.
Four Founding Brokers, our broker Matt Clark and our Director of Operations Roberta Weresh work together on your sale. One of us is always available when you need us.
You decide how you prefer to communicate, whether by text, email or phone, and how often you want to hear from us.
Founding Brokers of Compass Washington
Compass opened in Washington on April 30, 2018. Bret joined one month later, and Butler & Butler was among the first teams to join Compass in Washington, which is why our brokers carry the title Founding Broker. We know the Compass tools and put them to work for our clients.
- 340,000agents across the Compass network can see a Private Exclusive
- 60Mbuyers reached by Compass Coming Soon on Redfin.com
- 60+countries where Compass luxury listings syndicate
According to Compass, homes first marketed as a Private Exclusive or Coming Soon were associated with a 4.6% higher closing price, 34% faster time to contract and a 29% lower chance of a price drop (Compass data, 12 months ending March 21, 2026).
Smarter Marketing. Better Results.
We combine decades of real estate experience with current AI tools for pricing analysis, market monitoring, targeted marketing and transaction tracking. Any digitally altered images or virtual staging are always disclosed. Technology supports. Experience leads: Bret and our team personally review every piece of information and marketing before it reaches our clients or the public.
Results
Since January 2024 Bret has listed or co-listed 37 homes that sold between $1M and $2M. Those homes had a median of 18 days on market and sold for 98.8% of final list price.
- 37homes listed or co-listed from $1M to $2M
- 18median days on market
- 98.8%of final list price
NWMLS, January 2024 to October 2026. See our recently sold homes and client reviews.
“They unleashed an amazing amount of quality marketing from day one that resulted in selling our house with multiple offers in 5 days.â€CLIENT REVIEW ON BUTLERREALESTATE.COM
“Let me also say that the Butler marketing approach is the most powerful in the area… hands down.â€CLIENT REVIEW ON BUTLERREALESTATE.COM
“If you do exactly what they suggest, you WILL sell your home faster and at a better price than anyone else could have negotiated for you.â€CLIENT REVIEW ON BUTLERREALESTATE.COM
Call 206.604.3350.